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It has been oft suggested that I make my photos available for purchase, so I recently set about designing a website exclusively for the sale of York-branded ephemera. There’s no need for a business plan, because I don’t actually expect to make any money doing this, so I jump right into the creative process: designing the website. Thus begins the brainstorming: how is this site going to work, how will it be organized, and, most importantly (to me), what will it look like?
Brainstorming is an apt term, for within my mind there is a raging maelstrom of thoughts: “What shall I listen to on iTunes?”; “Is the laundry done yet?”; “Should I have some tea?”; “How else can I avoid working on this website?” While it may appear as though I am just staring at a blank computer screen for hours on end, I am, indeed, working.
But all staring and no progress makes York a touch insane, so with no advances on the design front, I try to accomplish smaller, less frustrating tasks. For instance, what will the URL be?
URL? Now my constant readers are beginning to brace themselves for the grisly train wreck they see approaching.
My current URL is yorkrules.com, and so, in the spirit of brand conformity, I’d like my new URL to have some relation to that. Yorkphoto.com? Boring. Yorkforsale.com? Better, but a tad whorish. Yorkstuff.com? Fucking love it. It’s even the same number of letters as yorkrules.com, and for someone as anal as me, that’s very soothing.
And who in the whole fucking goddamned sonuvabitching world, other than me - York - could even have thought of registering yorkstuff.com?
(That’s right, constant readers) those goddamned air-conditioning sonsuvbitches already got it. Because if you own a York industrial HVAC unit, surely you’ll want to express your brand loyalty to the world with a beach towel (shown above, available for $15.95), camo pocket t-shirt (also $15.95), or carabiner badge holder ($2.50).
So while the largest global provider of integrated products, systems and services in the buildings market continues to ruin my life, won’t you think of an even more fabulous URL, and leave it as a comment to this posting? Just make sure those goddamned air-conditioning sonsuvbitches don’t already own it, too.
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