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The origin of the yorkrules.com URL is a long and wandering story that only I find amusing, much like the URL itself. Having spent 31 years as York, it’s become second nature for me to follow up personal introductions with, “Like New York,” and, “No, not like the Icelandic singer,” so to now also have to explain my URL to confused ears has proved no great stretch.
While meant to be self-mockingly sardonic, I have found that, when telling those who don’t know me what my URL is, this quality often is lost in translation. When I say to a stranger, “Check out my site; it’s yorkrules.com,” that moment of confounded silence that follows is the time when the receiver’s mind is busily translating what I’ve said into, “Check out my site; it’s i am a big fucking egomaniac who truly and most probably falsely believes that i am really fantastic.com.”
Sure, I could self-effacingly explain each time that it’s just a joke, and although I may indeed be a big fucking egomaniac, I would never seriously proclaim so through my own URL. But it’s in the not explaining where the real humour lies for me, so telling others about my URL will continue to feel, for all parties involved, much like buying a porn magazine in a liquor store with three people in line behind me.
This all could have been avoided, had I been a little more forward-thinking back in the mid 1990’s, and registered york.com. Simple, elegant, and taken long ago by those goddamned air-conditioning sonsuvbitches.
And this has lead to the opening salvo in The Ridiculous Letter Writing Campaign. I recently wrote to those goddamned air-conditioning sonsuvbitches and proposed that we swap URLs (you can read the letter by clicking on the above image.) Naturally, I don’t expect an affirmative response, but, again, the humour here is in the failure of communication. The desired goal, for me, is to receive a personal reponse (not a form letter,) explaining why this URL swap is not in the best interest of those goddamned air-conditioning sonsuvbitches.
This literary performance art known as The Ridiculous Letter Writing Campaign only begins here. I encourage you to write your own ridiculous letter, calling your choice of public entity or corporation to some sort of ridiculous action (in a positive and subversively humourous tone, of course.) A successfully-executed letter writing campaign will be rewarded with that highly desirable personal response. Once all your submissions come pouring in, I’ll publish them in an attractively-packaged Ridiculous Letter Writing Campaign coffee table book.
I hadn’t planned to launch The Ridiculous Letter Writing Campaign until I had a reply in hand, but those goddamned air-conditioning sonsuvbitches have forced the matter. I’ll explain in my next entry (and I know you’ll be there to read it, Brian Malone.)
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